Behaviour change toward sustainability is normally an intrinsically complex journey with the motivators playing an extrinsic role. For instance, one of the visible changes birthed through deep knowledge of the psychological factors motivating them is the continued growth in the number of solar panel installers Doncaster. This, therefore, becomes an important realisation for bringing lasting change. This means that research can determine why people are ready to adopt and maintain sustainable practices, thus making interventions and strategies better to gain environmentally conscious action by gaining insight into the complexities of human behaviour.